A look back at three impactful days of marketing insights, industry connections, and integrator collaboration.

The 2025 CSIA Conference and Marketing Workshop brought together system integrators, partners, and industry experts for three days of learning, networking, and collaboration. Rivergate Marketing was honored to present at the second annual Marketing Workshop and to participate in the conference sessions, roundtables, and events. On this page, you can revisit the highlights through our post-event blog, watch our video reflections, and hear from the industry leaders we interviewed on-site for our podcast series. Whether you want to catch up on what you missed or relive the experience, explore the content below to see the conversations, insights, and connections that made this year’s conference one to remember.

Rivergate Marketing Presents: "Building Your Essential Marketing Strategy Step by Step" at the 2025 CSIA Conference

Rivergate Marketing presented at the second CSIA Marketing Workshop, "Raising the Bar: A Peer-Infused Blueprint for SI Marketing Excellence." Rivergate's President Georgia Whalen, Vice President Christine McQuilkin, and Digital Marketing Account Manager Kirsten Leroij guided attendees through the step-by-step process of creating a comprehensive marketing strategy that aligns with their business goals. 

Here are some key exercises we covered during the session:

• Defining your markets and revenue sources
• Setting your business goals
• Identifying key focus markets
• Developing buyer personas
• Conducting competitor marketing analysis
• Crafting a unique selling proposition (USP)
• Performing a SWOT (strengths, weaknesses, opportunities, and threats) analysis 
• Selecting your key marketing initiatives

To view Rivergate Marketing's past presentations, check out 2024's Create Compelling Technical Content and Track SEO Metrics and 2023's LinkedIn Best Practices.