CSIA 2025 Conference-build your essential marketing strategy

Rivergate Marketing Presents: "Building Your Essential Marketing Strategy Step by Step" at the 2025 CSIA Conference

June 3, 2025

 

Rivergate Marketing is back to present at the second CSIA Marketing Workshop, "Raising the Bar: A Peer-Infused Blueprint for SI Marketing Excellence," on Tuesday, June 3, 2025. Click here to register.

"CSIA has brought together some of the most experienced and innovative marketers in the system integrator marketplace to bring you a one-day workshop to fill your head with new ideas, inspiration and resources. Plus, you’ll go home with actionable insights and practical plans to make 2025 the best year ever for your marketing efforts."

The workshop includes a special presentation by Rivergate Marketing's President Georgia Whalen, Vice President Christine McQuilkin, and Digital Marketing Account Manager Kirsten Leroij. To view Rivergate Marketing's past presentations, check out 2024's Create Compelling Technical Content and Track SEO Metrics and 2023's LinkedIn Best Practices.

Rivergate's 2025 workshop will guide you through the step-by-step process of creating a comprehensive marketing strategy that aligns with your business goals. By identifying the items below for your business, you will be better prepared to design your marketing tactical plan.

Key exercises during the session:

  • Defining your markets and revenue sources
  • Setting your business goals
  • Identifying key focus markets
  • Developing buyer personas
  • Conducting competitor marketing analysis
  • Crafting a unique selling proposition (USP)
  • Performing a SWOT (strengths, weaknesses, opportunities, and threats) analysis 
  • Selecting your key marketing initiatives

Learn more about the CSIA Marketing Workshop.

Our Presenters

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Georgia Whalen

President

Georgia Whalen is the founder and owner of Rivergate Marketing, a full-service digital marketing agency helping CSIA member system integration firms build strategic, data-driven marketing and PR programs. Georgia and her team are passionate about helping clients compete and be found in a crowded digital space. Rivergate Marketing’s team has a consistent track record of success in gaining industry recognition for clients, driving website traffic, increasing sales opportunities, and strengthening brand awareness. Georgia has served as co-chair of the CSIA Marketing Committee since 2016.

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Christine McQuilkin

Vice President

Christine McQuilkin is the Vice President of Rivergate Marketing, where she leads agency strategy to help industrial B2B clients build compelling brands and implement data-driven marketing strategies that achieve measurable results. With an engineering background and extensive experience in digital marketing, she combines analytical problem-solving with creative strategy to position clients for long-term success. Christine has been an active member of the Control System Integrators Association (CSIA) Marketing Committee since 2018, playing a key role in industry-wide initiatives and leading marketing workshops at the CSIA annual conference. Before joining Rivergate Marketing, she was the Director of Marketing for a $50M system integrator, where she helped shape the company’s brand and market presence. Christine holds a Bachelor of Science in Civil Engineering from Trine University and a Master’s in Engineering Management (MEM) from Dartmouth College, where she also studied business at the Amos Tuck School of Business.

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Kirsten Leroij

Digital Marketing Account Manager

Kirsten LeRoij is a Digital Marketing Account Manager at Rivergate Marketing, where she leverages her extensive technical background to support clients in the industrial automation sector. With a Bachelor of Applied Science in Electrical Engineering from the University of Waterloo, Canada, Kirsten began her career as a verification engineer in integrated circuit design. She later transitioned to education, teaching senior-level physics courses at her local high school. At Rivergate Marketing, Kirsten combines her engineering expertise with her passion for communication, specializing as a technical writer for system integrators in industrial automation and integration.

Request a Free SEO Audit & Competitor Analysis

Your website is your most powerful digital asset, but is it optimized to attract and convert visitors? With Rivergate’s SEO Audit & Competitor Analysis, you’ll receive a comprehensive review of your site’s search performance and uncover actionable opportunities for improvement, allowing you to gain a competitive edge in your industry.

What’s Included in Your Free Audit:

  • A snapshot of your keyword rankings.
  • Your website’s domain authority (DA) and page authority (PA) scores and their implications.
  • A comparison of your site’s performance against your top competitors.
  • A technical checkup on site speed and other critical SEO factors.

CSIA 2025 marketing workshop