Rivergate Marketing's President Georgia Whalen, Vice President of Account Services Christine McQuilkin, and Digital Marketing Specialist Patty Davis presented at the 2023 CSIA Executive Conference.

From Hiring Top Talent to Driving Sales Growth, Your LinkedIn Presence and Activity Matters - Practical Tips to Gain Visibility

In this presentation, attendees will learned the strategies and best practices to take full advantage of the platform. These include strategies that most are not aware of to improve their visibility to be found by the LinkedIn search algorithm. Rivergate touched on the importance of your company page, but the presentation focused on the importance of and how to expand your company’s reach through your own LinkedIn executive profile.

About the Presenters

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Georgia Whalen

President

Georgia Whalen is the founder and owner of Rivergate Marketing, a full-service digital marketing agency helping CSIA member system integration firms build strategic, data-driven marketing and PR programs. Georgia and her team are passionate about helping clients compete and be found in a crowded digital space. Rivergate Marketing’s team has a consistent track record of success in gaining industry recognition for clients, driving website traffic, increasing sales opportunities, and strengthening brand awareness. Georgia has served as co-chair of the CSIA Marketing Committee since 2016.

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Christine McQuilkin

Vice President of Account Services

Christine McQuilkin is the Vice President of Account Services at Rivergate Marketing. Christine helps guide agency strategy and champions building a great marketing team. She enjoys using her engineering background to create memorable brands for industrial business-to-business clients.  She thrives on collaboration and the challenges of helping clients build and implement a data-driven digital marketing strategy to achieve their corporate goals.  Prior to joining Rivergate Marketing, Christine served as Director of Marketing for a $50M system integrator. Christine has served on the CSIA Marketing Committee since 2018.

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Patty Davis

Digital Marketing Specialist

Patricia Davis is a digital marketing specialist at Rivergate Marketing. She is a marketing and social media expert with experience in campaign management, lead generation, and content creation.  Patty brings a diverse background of experience, most recently marketing for a technical staffing agency and a football manufacturing company. She enjoys all things marketing, including content management, graphic design, and writing.