Learn How to Create Compelling Technical Content and Track Success with SEO Metrics

April 16, 2024

 

Rivergate Marketing is a co-creator of the first-ever CSIA Marketing Workshop, "A Strategy for Success: How to Build the Ultimate SI Marketing Playbook," on Tuesday, April 16, 2024.

CSIA says, "The workshop agenda has been designed by marketers in the SI industry for marketers in the SI ‎industry with a deliberate focus on the challenge areas that come up over and over.‎ Whether you are marketing curious with little or no resources or a more seasoned pro pumped to amp ‎up an already established marketing flywheel, this is one in-person event you won’t want to miss!"

Thanks to her vibrant personality and extensive background in public speaking, Creative Manager Lauren Maranda was chosen to emcee the event.

The workshop included a special presentation by Rivergate Marketing's Vice President of Account Services Christine McQuilkin and Digital Marketing Account Manager Grace Clark.  To view Rivergate Marketing's past presentations, click for 2023's LinkedIn Best Practices, and for 2022's Digital Marketing Strategies That Work.

Workshop attendees learned how to create compelling, technically-driven content, use SEO tools to measure content effectiveness, and set realistic expectations.  

Key takeaways from the session:

  • Discover the latest insights on your company website’s SEO performance
  • Gain access to content creation tools
  • Learn how to structure and write technical content
  • Understand how to benchmark content success
  • Learn how to properly publish content on your website
  •  Gain confidence in setting realistic marketing expectations at your company
  • Exchange ideas, network and have fun

 
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Christine McQuilkin

Vice President of Account Services

Christine McQuilkin is the Vice President of Account Services at Rivergate Marketing. Christine helps guide agency strategy and champions building a great marketing team. She enjoys using her engineering background to create memorable brands for industrial business-to-business clients.  She thrives on collaboration and the challenges of helping clients build and implement a data-driven digital marketing strategy to achieve their corporate goals.  Prior to joining Rivergate Marketing, Christine served as Director of Marketing for a $50M system integrator. Christine has served on the CSIA Marketing Committee since 2018.

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Grace Clark

Digital Marketing Account Manager

Grace Clark is a digital marketing account manager at Rivergate Marketing. She is passionate about marketing and helping clients improve their marketing efforts and grow their businesses. Grace is located in the Pacific Northwest, where she was born and raised along with three little sisters. A graduate of Oregon State University, Grace holds a Bachelor of Science in marketing. Before Rivergate Marketing, Grace most recently worked for a system integrator where she managed all things marketing – from content creation to website management.

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Lauren Maranda

Creative Manager

Lauren Maranda is a marketing-savvy graphic designer and creative problem solver. Lauren’s diverse career background has given her a unique perspective and experience that she draws on for inspiration. As creative manager, Lauren is able to blend her graphic design and art direction expertise with experience in developing marketing plans and managing projects for Rivergate clients.

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Georgia Whalen

President

Georgia Whalen is the founder and owner of Rivergate Marketing, a full-service digital marketing agency helping CSIA member system integration firms build strategic, data-driven marketing and PR programs. Georgia and her team are passionate about helping clients compete and be found in a crowded digital space. Rivergate Marketing’s team has a consistent track record of success in gaining industry recognition for clients, driving website traffic, increasing sales opportunities, and strengthening brand awareness. Georgia has served as co-chair of the CSIA Marketing Committee since 2016.

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